Jocelyn Steinke

Professor

Department of Communication

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Education

Ph.D. University of Wisconsin-Madison

About

Jocelyn Steinke (Ph.D., University of Wisconsin-Madison) is a professor in the Department of Communication at the University of Connecticut. Dr. Steinke’s interdisciplinary research examines media images of science, technology, engineering, and mathematics (STEM) professionals, focusing on the effects of media images on adolescent girls’ interest in STEM and their STEM identity development. Dr. Steinke’s research has informed STEM outreach and STEM media programs centered on broadening participation of girls and young women to promote gender equity in STEM. Dr. Steinke’s research has been funded by the National Science Foundation (NSF) and published in leading journals in the field. Dr. Steinke serves on the Science Communication Editorial Board and has served as an advisory board member and consultant for several NSF-funded media projects. Dr. Steinke is a fellow of the American Association for the Advancement of Science (AAAS) recognized for her contributions to the public understanding of science.

Courses Taught

• COMM 3310 Media Literacy and Criticism
• COMM 3310W Media Literacy and Criticism (Writing Intensive)
• COMM 3330 Children and Mass Media
• COMM 3430 Science Communication
• COMM 3430W Science Communication (Writing Intensive)
• COMM 4300 Advanced Media Effects
• COMM 4995 Special Topics – Science Communication
• COMM 3498 Variable Topics in Specialized Communication: Gender, STEM, and
  Media
• COMM 5895 Science Communication (Graduate)

Research Interests

• Science communication
• STEM Identity
• Broadening STEM participation through media intervention
• Mass media effects

Select Publications

Steinke, J.; Gilbert, C.; Coletti, A.; Holland Levin, S.; Suk, J.; Oeldorf-Hirsch, A. (2024).   Women in STEM on TikTok: Advancing visibility and voice through STEM identity   expression, Social Media + Society, 10(3).https://doi.org/10.1177/20563051241274675  

 Steinke, J. Gilbert, C.; Opat, K.; Landrum, A. (2024). Examining the role of identity in women’s intent to engage with science content in Deep Look YouTube videos, PLOS ONE. https://doi.org/10.1371/journal.pone.0308558 

 Steinke, J.; Baumel, K.; Turner, M. M. (2024). Communicating authenticity as role models:
A thematic analysis of women STEM influencers on Instagram, Science Communication, 46(5). https://doi.org/10.1177/10755470241239942 

 Steinke, J.; Coletti, A.; Gilbert, C. (2024). Exploring self-presentation and identity for #WomeninSTEM on Instagram, Journal of Science Communication, 23 (1). https://jcom.sissa.it/article/pubid/JCOM_2301_2024_A03/ 

 Steinke, J. & Duncan, T. (2023). Effects of a media stereotype awareness intervention on adolescent girls’ perceptions of STEM. International Journal of Gender, Science, and Technology, 15(2) 136-165. https://genderandset.open.ac.uk/index.php/genderandset/article/view/1428 

Research Affiliations

Video Game and Media Effects Lab 

UConn InCHIP (Institute for Collaboration on Health, Intervention, and Policy)