Chaeyeon (Celine) Yim

Ph.D. Student

Department of Communication

Education

  • M.S. in Data Science, Michigan State University, 2024
  • B.A. in Journalism, Ewha Womans University, 2017
  • B.A. in Art History, Ewha Womans University, 2017

About

Chaeyeon “Celine” Yim is a doctoral student in Communication at the University of Connecticut. Her research focuses on how persuasive messages shape individuals’ perceptions and behaviors, particularly in health and environmental contexts. Her current work investigates how emotional appeals, source characteristics, and narrative storytelling in health messaging influence message engagement and subsequent health behaviors. Before beginning her doctoral studies, she worked as a digital marketer and media planner for global companies. Currently, she is serving as a communication assistant for the Technical Assistance to Brownfields Program in New England (Region 1), supporting community engagement and communication research.

Courses Taught

  • WGSS 2124: Gender and Globalization
Profile photo of Chaeyon (Celine) Yim.
Contact Information
Emailchaeyeon.yim@uconn.edu
Mailing Address337 Mansfield Rd. Unit 1259, Storrs, CT 06269-1259