
Edgardo Rossetti ’09 (CLAS)
Senior Marketing Director at Adams & Knight
Edgardo is currently Senior Marketing Director at Adams & Knight, a branding and marketing consultancy based in Avon, Connecticut. Ed has been with Adams & Knight for over 14 years, during which he has overseen integrated, digital, traditional, PR, experiential, and influencer initiatives. He currently manages the social media marketing team, focusing on strategy & insights and overseeing execution & optimization across all paid social channels. His ability to efficiently translate analytics and insights to actionable optimizations helps clients reach their goals and meet their KPIs.
His work has been recognized by the Internet Advertising Competition (IAC), Hospitality Sales and Marketing Association International (HSMAI), AVA Digital Awards, Content Marketing Institute, Ad Club of Connecticut, and the Public Relations Society of America (PRSA). The Social Shake-up Show also recognized Ed as a social media mover and shaker.
In addition to his client work, Ed frequently contributes to the agency blog, podcast, and regularly speaks to students at his alma mater, the University of Connecticut–frequently serving on COMM career panels and guest speaking in the Social Media Research and Practice, Advertising, and Persuasion classes, as well as attending student-alumni events organized by CLAS and UConn School of Business.
Connect with Edgardo on LinkedIn.